JavaScript Core -- What Makes JavaScript Tick
Max Wyss

An introduction to the objects and their methods and properties of the JavaScript Core. We are looking at the real fundament of JavaScript-based applications, such as using arrays, doing math, analyze and manipulate strings (and using Regular Expressions), and working with date and time. This workshop is widely independent of the JavaScript implementations, but, because of its ease to access the Core, PDF will be used as interface.
Prerequisites:
Some understanding of programming; laptop with capability to access a private local network; Acrobat Professional (the trial version will do). The attendees will be able to transfer a folder with working examples and additional documentation. Laptops are available for rental, or you may bring your own.
Price for this all day session: $349.00.

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Dreamweaver CS3 Essentials - Getting Started in Dreamweaver CS3
Greg Heald

This full-day session gets you up-and-running with Adobe Dreamweaver.  You’ll discover  essential skills for using Dreamweaver to plan, create, and upload your site. Course includes a copy of Dynamic Learning: Dreamweaver CS3, published by AGI and O’Reilly.  The session is led by one of the co-authors of this book. Attendees also receivea DVD including lesson files from the session and video tutorials.
Topics covered include:
• Cleaning Up HTML
• Defining a Site
• Moving Files
• Using Assets
• Creating New Pages
• Understanding Page Properties
• Adding and importing text
• Formatting Text
• Using Images and Animations
• Working with Hyperlinks Internal Links
• Image Maps
• JavaScript
• Introduction to Behaviors
• Building Tables
• Using Meta Tags
• Site Synchronization
• Using the Site Map
• Using the Link Checker
• Uploading Your Site
Price for this all day session: $349.00.

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Flash CS3 Essentials - Getting Started in Flash CS3
Fred Gerantabee

In this session you’ll master the basic skills necessary to get up and running with Flash, Adobe's industry-standard web animation and multimedia publishing software. You'll learn how to get creative with Flash's drawing tools and bring graphics to life on the stage through motion and shape tweens while incorporating images, video and audio to create total interactive experiences. Learn to optimize and publish your content for delivery on the web and CD/DVD-ROM.
This course is geared toward first-time or novice Flash users, and is ideal for digital and traditional designers looking to move further into the interactive realm. Course includes a copy of AGI's own Dynamic Learning: Flash CS3, published by AGI and O'Reilly. The session is led by one of the co-authors of the book.
Price for this all day session: $349.00.

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Photoshop CS3 Tips & Tricks
Jennifer Smith

This session covers essential capabilities and new features that help make you more productive with the latest version of Adobe Photoshop. You’ll get tips and tricks from expert authors and instructors.
Price for this all day session: $349.00.

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Acrobat: A-Z Everything You Need to Know About Acrobat
Eric Rowse

This session leads you through the many tools, techniques, and possibilities available within the current version of Acrobat. It also covers new features and capabilities added with the latest version.
Price for this all day session: $349.00.

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Unleashing the Power of InDesign CS3
Chad Chelius & Robert Underwood

Master all that InDesign CS3 has to offer! Discover methods to create documents and gain valuable information so that you can work more effectively.
Find out about
• Improved Styles
• Quickly apply formatting to text and objects Importing
• Files Fitting frames
• Synchronizing Master pages
• Text wrap on master pages
• Photoshop transparency effects
• Customizable Interface
• Exporting HTML
• Improved Lists
• Text variables
• Applying blending modes to objects
• Tips and tricks and more!
Price for this all day session: $349.00.

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Design Essentials for Non-Designers
John Landis

Spend the morning gaining a new understanding and appreciation of typographic letterforms in this visual presentation featuring the evolution of typesetting, advice on typeface choices, alignment styles, font mixing, body copy, and lots of examples of this most seen and significant element in virtually every visual communication.
In the afternoon upgrade your design thinking and creative idea-generation in this visual presentation featuring lots of examples of attention- attracting and aesthetically-pleasing design as well as ways to come up with those all important concepts that separate the ho-hum from the extraordinary.
This all day session is critical for all creative and marketing professionals who are involved in print or web design.
Price for this all day session: $349.00.

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Innovation in Action: presented by Disney Institute
This special Pre-Conference session priced at only $99!

When most people hear the name “Walt Disney,” they think of Mickey Mouse, classic movies, and theme parks. What they often don’t think of, or even know about, are his many innovative ideas that eventually led to the creation of the Walt Disney World® Resort. From the first “talking” cartoon in 1928, to his bold vision of an Experimental Prototype Community of Tomorrow, Walt Disney always pushed the limits of technology.

Innovation in Action highlights Walt’s many accomplishments and takes you on an unforgettable journey where they see, firsthand, how Disney makes “magic”!

During this half-day behind-the-scenes adventure, your facilitators will share stories about the early days of Walt’s career and take you to a variety of locations for an up-close look at innovation, including:

Nursery and Tree Farm. Main Street, U.S.A. and the “Utilidor” System. You’ll journey beneath the Magic Kingdom® Park to visit support systems located in the “tunnel.”

Journey to places most Guests never get to see, for an incredible and entertaining experience you won’t soon forget.

Participants currently receive an exclusive Disney gift, must be at least 16 years old and carry government-issued photo identification. There is walking involved, so comfortable shoes are recommended and attire should be suitable for current weather conditions. Theme park admission is not included or required. Please notify us if you have any special needs. Actual locations and the order in which they are presented are subject to change.
Price for this half-day session: $99.

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Keynote: The Creative Economy
April 30th, 8:00 am-9:00 am
Michael Eisner
CEO, Walt Disney Company (1984 – 2005)
Owner, Vuguru a multimedia production studio

Discover why companies that value thinking outside the box are best prepared to thrive in the coming years. You’ll discover the importance of generating fresh ideas while enhancing and protecting your brand. You’ll see how creativity makes a dramatic impact on the bottom line of your company.

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Microsoft’s Creative Vision
May 1st, 8:00 am-9:00 am
Brian Goldfarb
Lead Product Manager, Microsoft

Microsoft has recently unveiled new software tools and platforms that are important for creative, marketing, and communications professionals to understand. From creative and web design tools as part of the Expression product line through the Silverlight platform for delivering interactive and video content, Microsoft is poised to become an increasing important player in the creative, interactive, and Web space. NBC has committed to bypass other platforms and use Microsoft’s Sliverlight as the platform to deliver more than 2,200 hours of live video and 3,000 of on-demand video for NBCOlympics.com. You’ll discover important technology that Microsoft is developing for creative, design, and communications professionals.

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Managed Published Workflows: Why, How, and ROI
Linda Bruce

What are the benefits of using a workflow system to collaborate in a creative environment? Who has done it, how does it work, and what has been their ROI? This session looks at managed publishing workflows that automate the editorial and production process to free editorial and creative resources to focus on their core functions.

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Personalized Publishing

Personalized publishing goes beyond simply adding the name of the recipient to a direct mail piece. Using rules, business intelligence, and technology you can create personalized marketing messages including text, graphics and messages. This session looks at options that make it possible to provide relevant marketing and sales content to customers and prospects, increase the ROI for direct mail and e-mail campaigns.
This session is valuable for agencies wanting to add value to their work, direct marketers looking to target specific messages to customers based upon business intelligence, or a printer wanting to increase the volume and profitability of your work.

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Transforming  Ad Production Processes Using InDesign Server
Mark Walter

If you create and producing advertisements, you’ll benefit from this session that explores ways to increase throughput and reduce costs using automated ad creation powered by InDesign Server.
You’ll discover how an automated advertising production makes it possible to implement self-serve advertising creation and submission programs. You’ll see how the benefits of automated ad production extend beyond internal process benefits and cost savings as this session explores streamlined proofing and approval processes along with the ability for ad buyers to directly create and submit display ads.

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Digital Asset Management: Choosing the right solution - desktop, hosted, or server?
Chris Moody

Your organization invests heavily if building creative content, but is it being effectively shared and repurposed? This session looks at the value offered by Digital Asset Management (DAM) and the evaluation criteria you should consider when exploring DAM solutions.

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Building a Break-Through In-House Agency
Ed Krug

More and more leading design-focused corporations are finding that building a better internal creative services “agency” is the ideal way to get control of the brand experience and to produce breakthrough work more efficiently and more consistently. So how do you get there?
This informative session describes how best in class organizations have gone about it—and how you can too. Specifically, you’ll learn how to: Establish a vision for your in house agency; “Sell” management on the benefits of in–house creative; Optimize your processes to enable greater efficiency; Inspire your in-house team to raise the bar and do better work; Utilize tools in measuring performance and success. Whether you’re thinking of creating an in house agency, or looking for tips to energize your present team by attracting better work, this session is for you!

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Using Technology to Manage Your Creative Team: Trends and Tips
Chris Moody

How do you make sure your team is fully productive? The needs of creative organizations are unique, and technologies to manage creative projects and teams continue to evolve. In this session, Chris Moody will discuss emerging technology trends that can help you run your team more efficiently and effectively. Chris will emphasize tips for implementing creative workflow, project management and digital asset management solutions.

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Measuring Marketing Results: Streamlining and Measuring Marketing Efforts
Mayer Becker

Marketing and creative organizations are increasingly being asked to document the ROI for marketing spending, and define how creative and marketing initiatives are aligned to business results. This session provides examples of how leading-edge companies are transforming their marketing departments to operate more efficiently, to improve the effectiveness of marketing initiatives and programs, and to better align and measure what marketing does against company objectives.

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Delivering Better Content to your customers with Metadata
Doug Liles

Meta data - especially XMP which is used throughout the Adobe CS applications – remains a mystery to many creative and marketing managers. This session explores how taxonomies and other references can be used to streamline workflows, particularly in multichannel environments where content needs to be repurposed for delivery in print, on-line, or on-device. 
Discover why workflows that involve individuals manually entering data may not provide the greatest benefits, and explore options that allow metadata to link stories, articles, and images  together with artificial intelligence.
You’ll find out about methods used by major magazine publishers and international news organizations who seek better results from their web sites which rapidly produce large volumes of content. See how effective use of metadata and content delivery can deliver better page optimization for search engines, result in a higher number of site visits, and how linked content increases both page views and the length of visitors to your site. You’ll also see how it can provide for contextual advertising which can provide higher revenue and create robust user profiles based on click behavior.

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Designing Compelling Web Content Using Flash
Jeff Ausura

In this session, you will explore how Flash CS3 allows you to create animated content for the Web. Learn how designers use the basic toolset in Flash to create web banners, animated buttons and intro screens. Flash’s drawing tools, importing photoshop files, creating basic animation and exporting will all be covered.

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Introduction to Adobe AIR
Robert Colvin

In this advanced session you’ll get an introduction to Adobe AIR, understand why and how it is used to build and deploy rich Internet applications (RIAs) for the desktop. You’ll find this session most valuable if you have existing web development skills such as HTML, AJAX, Flash or Flex.

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Creating your first Instant Messager using Adobe AIR and WebORB .NET and Flash Media Server
Robert Colvin

So you may be curious in just building your own branded Instant Messenger or you are looking to create presence for your brand and users. Whatever the reason, building a desktop Instant messenger is the corner stone to creating presence, which many of us constantly participate in; popular ones include AOL, MSN, and Yahoo! just to name a few.
The Session will take you step by step in how to manage AIR windows and integrate Adobe technologies under a .NET platform to provide a common IM experience where you control the branding.

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Choosing the Right Creative Tools for Web Design
Larry Dean Miles

When you’ve got a virtually unlimited set of creative tools from all types of vendors, what do you use for your projects?
This session takes a walk through a designer’s perspective on several real-life projects, including scoping the project, deciding what elements to include, and some of the choices made as a designer.
The session also looks at the mechanics of building the design using a variety of creative tools.

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Creating Web and Desktop Experiences with Microsoft Expression® Studio 2
Arturo Toledo

In this session we will learn more about Microsoft Expression® Studio, a new family of tools for professional designers. These tools will help you collaborate with creative and development teams and have more influence over the creative side of web or desktop software experiences enabling your creative ideas to last to the end of the development process.
During this session we will learn tips and tricks to get the best out of the visual design, web design, interactive design and video encoding capabilities available in the different tools that integrate Expression ® Studio. Microsoft® Expression® Studio opens up a new world of creative possibilities. The professional design tools give out the freedom to make your vision real—whether you’re designing standards-based web sites, rich desktop experiences, or Silverlight content. Expression ® Studio includes Expression Web, Expression Blend, Expression Design, Expression Media, and Expression Encoder.

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Making Your Pages Pop: Designing with Dreamweaver's New Spry Widgets
Fred Gerantabee

Harness the power of Dreamweaver’s new Spry widgets and make your web sites come to life through dynamic data objects and cool interactive components. Learn to add dynamic XML data to your pages for powerful, easy to update web sites that work and look great!

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Power CSS for Web Layouts and Design
Fred Gerantabee

Learn to maximize the power of Cascading Style Sheets for web page layouts, design and styling! This course covers CSS positioning from the ground up, including div tags, positioning and advanced techniques for creating lightweight web pages that look great. In addition, you'll see advanced concepts such as filters, opacity, and pseudo-selectors in action for even more page-styling possibilities!

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Maximizing Adobe Bridge
Jennifer Smith

Find out why your CS3 workflow should be based upon Adobe Bridge. Use Bridge to access, view, manage, search, and apply metadata data, as well as to take advantage of batch tools. Adobe Bridge is faster and better than before. Learn in this session how you can take advantage of this incredible component of CS3.

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Illustrator CS3 to Flash CS3: Integration Tips & Tricks
Jerron Smith

This session explores how artwork created in Illustrator CS3 can be animated in Flash CS3. Although both Flash and Illustrator have used vector artwork for years, there are now built-in advantages for designers who use both programs. You will learn new workflow techniques that will make working with the two programs easier than ever. In addition to exploring Flash’s animation tools, you will discover how to share symbols and text between Illustrator and Flash.

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Designing for the Social Web
Dennis Bajec

This session will explore how creative professionals can leverage the social web through interactive design, from web experiences to overall creative direction, from Flash to Flex and even HTML and mobile. Hewlett-Packard, Victoria’s Secret, and Nike – each is finding that a radical imperative has emerged: open up to consumer involvement in your brand. Dennis Bajec will review the challenges designers face in the new, networked world of web design, and discuss examples of the decisions that leading brands are making about how to engage their customers.

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HTML Email: Pushing without Shoving
Greg Heald

A combination of linkable Web pages and regular email, HTML email is a growing medium for Internet communications, and it's getting easier to use. Learn how in this non-software-based look at a burgeoning delivery medium. Discover how to overcome the challenges of list management, bounced mail, and angry subscribers, and use this non-invasive push media to bring layout, graphics, and interactivity to the email genre.
Attendees will learn how to:
• Manage lists and list segments for optimal performance
• Create concise but effective subject lines to generate interest
• Add creative elements and design to provoke a positive response
• Provide permission-based opt-ins to promote user control
• Test clickthrough rates and statistical effectiveness
• Periodically refresh content and maintain relevance
• Recognize significant new email technologies and trends, such as RSS

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Advanced Design Using Flash CS3
Fred Gerantabee

This session covers more advanced design methods including movie clip-based architecture, library sharing, tips, tricks and optimization techniques.  In the second half of the course, students get up and running with sophisticated interactivity and dynamic content through an introduction to Flash's built-in programming language: ActionScript 3.0.

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Flash CS3 - Migrating from ActionScript2.0 to ActionScript 3.0
Fred Gerantabee

This course takes students through the changes that occur with Flash CS3 and the latest release of ActionScript, including dynamic content creation, class architecture, advanced media control and using XML.

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What Color is My Cheese Doodle?
Michael Jahn

Why is it so hard to capture or scan a color and print it so they look the same?
Never mind why Britney wears that Pink wig, why is it so hard to reproduce color like that accurately? How to we capture and preserve the original color and coax our monitors and printers to agree on what that color is (or was?) This session will walk us through the process of capturing a scene, determining what a color "is" and then walking trough the steps to make it 'behave' and reproduce. Creating a reliable digital master PDF/X-1a (for commercial CMYK printing) and PDF/X-3 (for assuring that Dye sublimation banner reproduces that Pantone 150 colored graphic) will be demonstrated and discussed. Three-D glasses will be distributed (as the color presentation will be in 3-D!)

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Delivering High-Quality, Cross-Platform Rich Content with Silverlight
Arturo Toledo

Learn more about Microsoft Silverlight and how it helps you deliver compelling rich interactive content for the Web including video, animation, interactivity, and user interfaces. It provides a cross-platform experience that works on Macs and Windows, as well as with all major browsers. With Silverlight, designers are becoming the stars of the show!
In this session you will learn more about the innovative workflow available for designers to participate in teams creating Silverlight experiences and discover ways to have a bigger creative influence over web application design.
You will also learn more about how Silverlight can help designers and design agencies expand their business opportunities by collaborating with developers. Microsoft® Silverlight™ is a cross-browser, cross-platform plug-in for delivering the next generation of .NET-based media experiences and rich interactive applications for the Web. Silverlight supports fast, cost-effective delivery of high-quality video to all major browsers.

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Advanced Flash CS3 Professional: Tips & Tricks
Fred Gerantabee

In this session, users currently familiar with Flash will get the opportunity to expand their knowledge of the capabilities of Flash. Tips and techniques will cover speeding up your workflow with advanced animation techniques, design shortcuts, 9-slice scaling and created shared library items across large Flash projects. Learn to easily integrate your Photoshop and Illustrator files within Flash, and create design templates to save time.

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Special Extensis Breakfast session (limited seating, pre-registraion is required)
Font Management Best Practices in Mac OS X
Cindy Valladares

Take control of your fonts! The use of thousands of fonts in a creative typography workflow presents challenges to even the most organized of designers  This session will explore these challenges and attendees will learn proven best practices in how to work efficiently with fonts in OS X, configure systems to minimize font problems and enhance workflows in both single-user and workgroup

Understanding XML Publishing with InDesign CS3
Cathy Palmer

If you create content for distribution across multiple channels, such as print, on-line, or for distribution or archiving–this session will help you better understand the powerful capabilities of XML found in the Adobe Creative Suite 3 applications, especially InDesign CS3. This session also covers workflow considerations if you are considering using an XML based workflow.

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Advanced XML Usage with CS3
Cathy Palmer

This session takes a more detailed look at workflows that benefit from using XML and more advanced capabilities for working with XML using InDesign, including generating valid XML from InDesign and using XML as the source for your InDesign documents.

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What You Need to Know About Good Design
John Landis

This creative idea-generation session includes a visual presentation featuring lots of examples of attention-attracting and aesthetically-pleasing design as well as ways to come up with those all important concepts that separate the ho-hum from the extraordinary.
This session is critical for all creative and marketing professionals who are involved in print or web design.

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The New Color - How the changes with Pantone affect you
Herb Paynter

There is a new game in town using an old name. Pantone has always been a part of the design/printing community, but if you think you know all you need to know about it, you're in for a pleasant surprise. This is not the same Pantone System that you have used in the past. The Pantone Matching System has been totally revamped from top to bottom for digital imaging and is going to impact the design/print community in a major way.
In 2007, X-Rite acquired Gretag-Macbeth. That single acquisition consolidated the color management and color profile community. Later last year X-Rite acquired Pantone Systems, the recognized world leader in color specification. You won't believe how this unified effort is going to change your world.
Take control of your color images and their printing results in a way never before possible. Learn about it here and get a head start on the industry.

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Creating Images with Impact using Lenticular Printing
Jeff Miller

This session covers how lenticular printing helps create creative communications with greater impact, including:
•General thoughts about the lenticular printing and the latest progresses (content creation, production work flow tools, new printing methods, new wide format digital printing solutions and some innovative media for lenticular effects)
Why 3D? Get additional attention & break through consumers' indifference (some amazing facts about advertising in 3D reveled by recent studies)

•Lenticular applications: POP, outdoor, product packaging, vending machines, advertising products, stationery products, greeting cards, plastic cards, environmental design etc…

•Case studies of successful projects

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Moving from Print to Web: Mind the Gap
Greg Heald

If you’re a print designer considering a move to the World Wide Web, you’ll benefit from this “software-free” session that explores the conceptual differences between the two disciplines. While certain design skills and sensibilities are transferable from print to web, others are actually inappropriate when it comes to creating a usable web interface. You’ll discover proven techniques for adapting your message from the printed page to the browser’s monitor, without giving up the strong layout, color and composition that characterizes your design.

Attendees will learn how to:

• Address differences in the way users “read” pages on the Web
• Translate composition and page organization to a Web-based audience
• Control the treatment of typography in the limited environment of HTML
• Evoke an emotional response from your viewers through the use of color
• Repurpose previously-created images and text without sacrificing quality
• Overcome usability issues that can drive viewers away from your site

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Using Styles in InDesign CS3
Chad Chelius & Robert Underwood

If you’re a die-hard InDesign user, this session is for you. Adobe Certified Instructors and co-authors of Dynamic Learning: InDesign CS3 will take you through their favorite time saving tips and techniques to get the most out of InDesign using text, table, and object styles. Bring your questions - as the presenters have helped more than 100 magazine and book publishers transition more than 5,000 of their staff to InDesign, so they can help you!

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Camera Raw Sounds Like a Bad B Movie
Herb Paynter

Camera Raw sounds like a bad B movie... “SLRs Gone Wild,” but actually, Raw refers to a very special type of digital image capture. A single image captured in Raw format contains more image information than a card full of bracketed photos. Raw images record every variance of color temperature, lighting condition, camera resolution, and more.

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Improving Editorial Workflows with InDesign and InCopy
Chad Chelius & Robert Underwood

If multiple users collaborate on your projects: such as writers, editors, and designers–discover how InCopy can help improve your workflow and speed production. You’ll discover how this collaborative editorial workflow allows writers and designers to share work on the same layout, working concurrently to build final documents.

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Reliable Print Production with Adobe Acrobat - parts 1 and 2
James Wamser

This "double-live" session is lead by James Wamser, senior training specialist and Adobe Certified Expert at Sells Printing Company. This is one of the first opportunities North American audiences will have to discover first-hand the new Adobe PDF Print Engine. Recent versions of popular publishing and graphics arts software from Adobe and other software vendors have clearly emphasized PDF over PostScript as the publishing workflow of choice. However, content, format, processing, and PDF generation option decisions made by both the creative and the prepress professionals can make a tremendous difference between success and failure of PDF workflows for print publishing. These sessions introduce general principles of and examine specific issues associated with the successful creation, use, as well as repurposing of "display and especially print everywhere and anywhere" PDF. We will also attempt to debunk popular myths and urban legends with regards to PDF workflows and reconcile these principles and facts-of-graphics-life with emerging, popular PDF standards and restrictive subsets of such standards.

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Acrobat Accessibility: Making your PDFs Comply with Section 508
Duff Johnson

Creating accessible PDF is no accident. It's the product of a deliberate process. Accessible PDF remains poorly understood, even as assistive technology, mobile devices and PDF files proliferate. This session takes the mystery out of accessible PDF files, allowing you to make your documents available to a much larger audience.
Key Takeaways:
• Why accessible PDF matters
• How PDF accessibility works
• Considerations in Layout and Authoring
• Section 508 and Acrobat 8's "Checker"
• Tagging and Validation

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Graphic Secrets for Creative Pros: Photoshop CS3 and beyond!
Lesa Snider King

In this session you'll glean many timesaving tips for creating really tough selections and learn fast ways to create today's most popular photo effects like silhouettes, partial color, duotones, gorgeous grayscales, creative photo frames, edges, and more. We'll also take a look at the four secrets of great graphic design that will ensure your layouts always look their very best.

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The Power and Beauty of Type
John Landis

This session can be a primer for creative professionals who do not have a formal design background, or a refresher for those who do. Gain a new understanding and appreciation of typographic letterforms in this visual presentation featuring the evolution of typesetting, advice on typeface choices, alignment styles, font mixing, body copy, and lots of examples of this most seen and significant element in virtually every visual communication.

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Photoshop CS3 Tips & Tricks
Jennifer Smith

This session covers essential capabilities and new features that help make you more productive with the latest version of Adobe Photoshop. You’ll get tips and tricks from expert authors and instructors.

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Getting the most out of QuarkXPress 7
Robert Underwood

While there’s lots of talk about InDesign, more people continue to use QuarkXPress for creative design and page layout than any other software. Now QuarkXPress 7 adds more than 150 new features. In this session you’ll get an understanding of the critical new features, including transparency controls, composition zones. The session also looks at changes to the user interface and new design tools.

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10 Years of Smart PDF
Max Wyss

It is almost to the day 10 years ago that the release of the Acrobat 
3.02 forms plug-in opened a totally new and exciting dimension to 
Acrobat and PDF with the introduction of Acrobat JavaScript. This 
presentation looks back to the beginning and shows then, and still 
now, leading edge examples of what can be done with Acrobat and PDF. 
It will discuss what has been achieved, and what is still missing.

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Extending the Power of PDF with LiveCycle Reader Extensions
Jim Healy

Discover how to make the free Adobe Reader to do more. Learn how reader extensions can extend the workflow of PDF forms beyond the enterprise and allow users to work offline.
Topics Covered:
• Detailed explanations of the different features activated by Reader Extensions.
• Enabling Reader Extensions in Adobe Acrobat Professional for small-scale usage.
• Licensing Full Reader Extensions for large-scale deployments.
• Discussion about backward compatibility of Reader Extensions.
• Demonstration of pen-based digital signatures in the free Adobe Reader.

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Comment watashi-wa make mio Dokument multilingual -- or, One language is not enough
Max Wyss

Living in a global environment also means that more than one language 
is needed with and around our documents and forms. We are looking at 
strategies and techniques to make sure that our documents and forms 
will still be usable outside of our borders. The focus is on PDF, but  
other technologies will be discussed as well.

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Creating PDF Forms Using LiveCyle Designer
Eric Rowse

In this session, you'll discover how to expand your use of PDF to include interactive PDF forms for collecting and capturing data while maintaining the look and feel of original paper documents. This session explores the tools available within Acrobat and Adobe LiveCycle Designer for establishing form fields, radio buttons, and menus. Additionally, you'll discover methods for creating effective form design and tips for more easily handling large form design projects involving repetitive fields, and how to establish validation and submission options for PDF forms.

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Improving Document Review and Approval Processes with Acrobat
Eric Rowse

In this session, you will learn how to set up, manage, and use a Shared Review with internal and external customers. Because you can enable the review for people who use the free Reader, you extend this tool to just about anyone in your workflow. You will discover how to configure a comment repository using iDisk, WebDAV, or a network folder. You'll also learn review best practices and techniques for getting the most out of an electronic review.

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Secure Document Distribution with PDF
Eric Rowse

This session explores the security options available for use within PDF files. This includes discussion of password security, self-sign security, and rights-enablement, along with a discussion of server-based real-time security options that allow for control and management of files, even after they have been distributed.

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Creating Rich Media PDF Documents
Bob Connolly

An introduction to the world of interactive "Rich Media" PDF eBooks, eBrochures and Magazines. View samples of PDF documents that open full screen, and contain embedded Flash, video, virtual reality tours, music, interactive forms, and even advertising linked to shopping carts for online merchandise ordering. You'll gain an understanding of both interactive design techniques and the tools used to build these dynamic PDF documents on the desktop and then deliver them via a web server.

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Using Data in PDF Forms
J.P. Terry

This session explores different ways of working with data in your PDF forms. We will show examples of pre-filling data into PDF forms and retrieving data from PDF forms. You will learn about different technologies and techniques including inexpensive tools (Adobe Acrobat Professional) and more expensive tools (Adobe LiveCycle Servers). If you have ever wanted to post a form to a website and easily move data in and out of the form, this is the class for you. This class will be led by J.P. Terry of SmartDoc Technologies (www.smartdoctech.com). J.P. is the author of the Adobe Press book, "Creating Dynamic Forms with Adobe LiveCycle Designer."

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PDF File Format In-Depth
Dwight Kelly

If you wear a propeller-hat (even secretly), this technical session gets under-the-hood of the PDF file format with a leading PDF developer. You’ll explore the structure and functionality of the PDF file format, gaining a better understanding of all that is and can be included within a PDF.

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Using Mashup Forms to Solve Immediate Data Collection Needs
Jim Healy

Tech savvy managers want to implement solutions without waiting for IT. Learn how forms can be used in Mashups to solve everyday workflow problems.

Topics covered include:
• Discussion about the rise of situational applications (Mashups).
• Explanation of what a Mashupform is and how they will impact organizations.
• See examples of PDF forms mashed into real world solutions.
• Demonstration of an Adobe AIR based form mashup tool for offline HTM forms.
• Demonstration of a MS Access PDF mashup tool that you can take home and use.
• Demonstration of a service to securely collect data from mashed forms.

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PDF Standards: News from the world of ISO
Dennis Newman

PDF has just become an ISO Draft International Standard (ISO 32000). Is Adobe really prepared to give up control over the PDF format, or will Adobe still threaten companies that seek to offer PDF  creation tools that could diminish Adobe’s sales?
This session takes you inside the ISO standards meeting and gives you an insider’s perspective on the move to develop PDF standards for prepress.

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Getting Beyond the Form – Acrobat Forms and Data
Max Wyss

Acrobat forms are always part of or carrying a process, which means that data has to be transferred in and out of the form. We look at the various mechanisms available to do this, considering the connectivity options we have available. We look in particular at importing and exporting data, building a database within the form itself, and submitting data to back-end processes.

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More Than Just Data -- the Secret Life of FDF
Max Wyss

The FDF (Form Data Format) has been around for a very long time, and it is mainly used to transfer data between an outside process and the document (which is usually a form). There are, however, additional capabilities in the FDF, which make it to a very powerful tool to work with PDF documents. After an overview over the format, based on the specification, we look at practical applications beyond simple data transfer.
Who should attend this session:
Content developers, Form developers, Form managers, Document managers, anyone having to maintain PDF documents.

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Great Site Design Using Dreamweaver
Greg Heald

Learn in this session how to make use of Dreamweaver CS3’s design tools. You will discover how to use Dreamweaver to organize basic websites, create and check links between web pages and how to integrate images from other applications such as Photoshop CS3. Discover the benefits of this new integration with Photoshop and how it can speed up development. Additionally, topics such as choosing pleasing color combinations for a web audience and how to choose an effective layout for your site will be covered.

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Getting a Handle on the Pen tool: Photoshop, Flash, and Illustrator
Jennifer Smith

You want to love the Pen tool, but it drives you crazy. In this session you discover the techniques that you can use to make anchor points and paths behave they way you want them to. This session covers using the Pen tool in Illustrator, Photoshop and Flash.

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Reaching Your Audience with Flash Video
Jerron Smith

Flash Video can be displayed on 96% of all Internet-connected computers and has rapidly become the standard for online video distribution. This session gives an overview of the three-stage publishing process: Edit, Polish, and Publish. You’ll see how you can get up and running in minutes with Flash Video, and customize the Flash player to create custom-branded content.
• Flash Video Deployment Options
• The Step Publishing process
• Hardware/Software needs for Flash Video

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Streamlining the Review and Approval Process
Chad Chelius

Discover ways to streamline the review and approval processes in this hands-on session led by an Adobe Certified Instructor. This session takes you through several scenarios that help you to collaborate, share, track comments, and approve documents. You’ll discover ways to involve all interested parties in your collaboration process, and ways to take advantage of off-line and on-line review and approval options.

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Cascading Styles (CSS) Essential Tips and Tricks for Text
Jeremy Osborn

Text on the web is an overlooked aspect of web design. Good use of HTML and CSS on your website can do the following: Improve your site’s search engine rankings, make the site easier to maintain and update, and most importantly make your pages readable and pleasing to all users on all platforms. In this session you will learn how to do all this and more. Topics of discussion will include how to properly structure and style the navigation, paragraphs and headings on your pages, how to apply advanced styling such as letterspacing, line-height and gradient effects. You will also learn how to incorporate text as images without sacrificing search engine indexing. Some understanding of HTML and CSS useful but not necessary.

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Introduction to ActionScript 3.0 Workshop
Jeremy Osborn & Jeff Ausura

This workshop shows you how to create dynamically generated event-driven animation and interactive games with Flash and fundamental programming techniques. It begins by introducing core concepts, including instance names, variables, functions, properties, and methods. You’ll also explore conditions, loops, event handling, and animating with ActionScript. This session assumes you have a fundamental understanding of Flash design, but no prior ActionScript experience is necessary.

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Creating Fun Experiences with Expression Blend and Expression Design
Arturo Toledo

In this workshop we will have fun discovering new features available in Expression Blend and Expression Design to create compelling experiences using Silverlight and WPF (Windows Presentation Foundation). First, we will bring in some Russian Dolls from Expression Design into Expression Blend to learn more about Layout. Then we will add some visual elements to our SpaceCute characters and make one of them fly using KeySpline animation. We will then jump into creating a Glass Magnification effect using the new Vertex Animation available in Expression Blend and finally we will learn how to easily connect our user interfaces to XML data without writing a single line of code, in this case to create a dynamic catalog of delicious fruit Smoothies. Join us!

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Application Development with Acrobat
Max Wyss

Acrobat and PDF is one of the most cost-effective tools to create lightweight applications and prototypes. The unique combination of presentation control (provided by any external design software), interactivity (provided by form fields), and logic (provided by the JavaScript programming language) allow to create functioning prototypes within very short time. This workshops explains the fundamentals needed for getting started to create applications in PDF.
Fee: $349.

Who should attend this session:
Designers and content developers

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Disney by Design (half-day)
This special Post-Conference session priced at only $99!

Discover the techniques and “tricks of the trade” used by Disney artists, designers, and landscapers to turn resorts, theme parks, and office buildings at Walt Disney World® Resort into masterpieces of illusion. This three-hour adventure makes you privy to the inside story of how Disney uses architecture, color, landscaping, furnishings, and an acute attention to detail to evoke a variety of themes.

Traveling across the property, you will visit several Disney locations for a close-up look at “architheming.”

Team Disney: See how Eastern architecture and the culture of Disney come together to form an efficient work space.

Walt Disney World® Casting: Learn how the design and décor of the building helps convey the corporate culture.

Epcot: Step behind the scenes to see how Disney recreates the international landmarks and landscapes of World Showcase.

Disney’s Wilderness Lodge: Experience how nine elements of design can transform an ordinary hotel into a world of fantasy.

Central Shops: Explore the world of the “can do” builders of the Disney “magic.”

Participants currently receive an exclusive Disney gift, must be at least 16 years old and carry government-issued photo identification (driver’s license, etc.). There is walking involved, so comfortable shoes are recommended, and attire should be suitable for current weather conditions. Theme park admission is not included or required. Please notify us if you have any special needs. Actual locations and the order in which they are presented are subject to change.
Fee for this half-day session: $99.

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Advanced Photoshop CS3
Jennifer Smith

Take Adobe Photoshop CS3 to the Max with this seminar-style session. Find out how to take advantage of non-destructive editing with layer masks, adjustment layers, clipping groups, and smart objects. This is a full-day session and is led by Jennifer Smith.
Fee: $349.

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Flash CS3: ActionScript
Fred Gerantabee

This workshop shows you how to create dynamically generated event-driven animation and interactive games with Flash and fundamental programming techniques. It begins by introducing core concepts, including instance names, variables, functions, properties, and methods. You’ll also explore conditions, loops, event handling, and animating with ActionScript. This session assumes you have a fundamental understanding of Flash design, but no prior ActionScript experience is necessary. This full-day seminar-style session is led by Flash Expert Fred Gerantabee, the lead author of the Flash CS3 Digital Classroom and an Adobe Certified Expert in both Flash and Flash Lite.
Fee: $349.

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InDesign CS3: Take It To The Max
Chad Chelius & Robert Underwood

If you’re a die-hard InDesign user, this session is for you. Adobe Certified Instructors and authors of Dynamic Learning: InDesign CS3 will take you through their favorite time saving tips and techniques to get the most out of InDesign. Whether you want to take object styles to the max, use advanced new features, address complex transparency, or work with variable data–this full day session will provide you with great time-saving information. Bring your questions - as the presenters have helped more than 100 magazine and book publishers transition more than 5,000 of their staff to InDesign, so they can help you take InDesign to the Max
Fee: $349.

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Creating Rich Interactive PDFs
Bob Connolly

Discover how to create interactive "Rich Media" interactive PDF eBooks, eBrochures and Digital Music Booklets that open full screen, and contain Flash, video, virtual reality tours, music, interactive forms and even advertising linked to shopping carts for online merchandise ordering. You will gain an understanding of both interactive design techniques, Javascript to control the document, the tools and "tricks of the trade" that are used to build these dynamic PDF documents on your desktop and on a web server "on the fly" using server-side PDF applications . Presented by multimedia PDF author and expert Bob Connolly. Bob will demonstrate the process by "demystifying" several case studies from his recently released book Dynamic Media - Music, Video, Animation and the Web in Adobe PDF. This is a full-day session and is led by Bob Connolly and Jason Lee of pdfPictures.com.
Fee: $349.

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Creating PDF Forms (Hands-on)
Eric Rowse

In this full-day Hands-on session, you'll discover how to expand your use of PDF to include interactive PDF forms for collecting and capturing data while maintaining the look and feel of original paper documents. This session explores the tools available within Acrobat and Adobe LiveCycle Designer for establishing form fields, radio buttons, and menus. Additionally, you'll discover methods for creating effective form design and tips for more easily handling large form design projects involving repetitive fields, and how to establish validation and submission options for PDF forms. This is a full-day session presented by Adobe Certified forms expert Eric Rowse, who holds certifications in both Adobe Acrobat and Adobe Live Cycle.
Fee: $495.

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